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Top stock picks
Goizueta MBAs excel in investment contest

Blue ribbon

Four Goizueta MBAs win first place in national case competition

Say hello
Goizueta welcomes new alumni relations director

From student to
faculty member

Kembrel Jones '00MBA to serve MBA program as assistant dean

Students and faculty honored during Commencement 2000

Goizueta voices
in the news

Highlighting Goizueta's top faculty in the media

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Inquiring Minds

A profile of
Hendrik Bessembinder
Professor of Finance

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Fall 2000

Cover Story
Marketing Strategy Unplugged
by David Black

Feature Stories
MBAs with a Mission
by Brook Raflo

Thinking inside the Box
by Nicholas Shreiber, Guest Columnist

Goizueta Magazine, Fall 2000

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In Brief

The Thinkubator's coming
MBAs hatch e-commerce consulting organization

Entrepreneur's view

iXL Enterprises CEO advises students on what to do with success

Making room
EMBAs add one more challenge to busy lives

Beyond the classroom
Goizueta professor making music

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From the Dean

Dean Tom Robertson
Preparing students to capture the future

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Drucker, Senge, Fast Company, and more

MBA faculty and students share their picks for reading and Web surfing

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The Network

Heather Benson '96MBA
The essence of marketing success

Gary De Bay '98EMBA
Just doing it at Nike

Tom Rearick '97EMBA
Science-minded entrepreneur

Mike Mufson '88MBA
Impressive numbers

Alumni awards banquet
Four alumni take awards

Other alumni news

Triathalon for charity; serving in the Peace Corps; Russian economic advisor

Class notes
What are your classmates up to?


Director of PR & Marketing: Jim Elliot '78MBA || Advising Editor: Sharla A. Paul
Editor: Carol Carter || Associate Editor: Jane Howell || Website Manager: Michael R. Burns
Advising Art Director: LaDonna Cherry || Art Director: G. Gordon Boice
Director of Photography: John Rou || Photographers: Ann Borden | Kay Hinton | Michael Pugh
Contributors: David Black | William Hedgepeth | Alan Jenks | Brook Raflo | Allison Shirreffs
Class Notes Editor: Ralee Durden


Letters to the Editor: Victor_Rogers@bus.emory.edu || Class Notes: eurec@emory.edu
Goizueta Business School Website: http://www.emory.edu/BUS/

Goizueta Magazine is published three times per year by Goizueta Business School of Emory University and is distributed free to all alumni and other friends of the business school. Produced by the Office of Public Affairs of Emory University, 1655 North Decatur Road, Atlanta, Georgia 30322.

Copyright © 2000 Goizueta Business School/Emory University