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Cover Story

Marketing
Strategy Unplugged

   by David Black


Feature Stories

MBAs with a Mission
   by Brook Raflo

Thinking inside the Box
   by Nicholas Shreiber,
   Guest Columnist

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Bookshelf

We asked the MBA core faculty and current MBA students to recommend books and periodicals to the incoming class. Check out their suggestions.

Books:

Against the Gods: The Remarkable Story of Risk
    by Peter L. Bernstein

The Fifth Discipline: The Art and
Practice of the Learning Organization

    by Peter M. Senge

Future Wealth
    by Stan Davis and Christopher Meyer

The Icarus Paradox: How Exceptional
Companies Bring about Their Own Downfall

    by Danny Miller

Leading Minds: An Anatomy of Leadership
    by Howard Gardner in collaboration with Emma Laskin

In Search of Excellence:
Lessons from America's Best-Run Companies

    by Thomas J. Peters and Robert H. Waterman

Management Challenges for the 21st Century
    by Peter F. Drucker

Nudist on the Late Shift...and other true tales of Silicon Valley
    by Po Bronson

The World in 2020: Power, Culture & Prosperity
    by Hamish McRae


Periodicals:

Business 2.0
Red Herring
Fast Company
Wired


Surfables:

dbusiness.com
    http://listserv.dbusiness.com/

venturewire.com
    http://www.venturewire.com/register/vw

techlinks.com
    http://www.techlinks.net/tlsubsc.cfm



Contact

Letters to the Editor: Victor_Rogers@bus.emory.edu || Class Notes: eurec@emory.edu
Goizueta Business School Website: http://www.emory.edu/BUS/

Goizueta Magazine is published three times per year by Goizueta Business School of Emory University and is distributed free to all alumni and other friends of the business school. Produced by the Office of Public Affairs of Emory University, 1655 North Decatur Road, Atlanta, Georgia 30322.

Copyright © 2000 Goizueta Business School/Emory University