Marketing
Strategy Unplugged
by David Black
MBAs with a Mission
by Brook Raflo
Thinking inside the Box
by Nicholas Shreiber,
Guest Columnist
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Making room
Editor's Note: Goizueta's EMBA students don't get the luxury of stopping their lives for school. They wedge the sixteen-month program into lives already packed with full-time jobs and the responsibilities that go with having friends and family. Meet four of them.
Carol Carter
Stephanie Hill
forty-three
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"The part of my job that I like most is the business aspects. I understand technology very well. I manage people very well. I felt the MBA would help smooth out the rough edges where I didn't have that background, and it's done absolutely that. [The program] has filled in the marketing, the financial, the business side of it." - Stephanie Hill
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Work:
Information Technology Director
Delta Technology
Home:
Wife and mother of six
EMBA Survival Gear:
"My husband. I think he made more of a commitment to the program than I did. He's doing it all. I got ot work, go to school, and that's about it."
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Roger Ares
thirty-two
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"First I enrolled in this program, then I decided to find a job here. I would have come regardless because
I was crazy to take this MBA. I love it. I pray to have the weekends when I have class." - Roger Ares
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Work:
Business Analysis Manager
The Coca-Cola Company
Home:
Ares is new to this country, having arrived in the United States from his native Sao Paulo, Brazil, only ten months ago. He and his wife had their first child in September.
EMBA Survival Gear:
Time management. With a new baby on the way, Ares worked hard to avoid procrastination and to complete all assignments as they arose.
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Jackie Breiter
twenty-nine
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"It took some adjustment. You have to figure out time management skills. Personally, I go through an emotional roller coaster. When you're in class, you love it. It's the most wonderful thing in the world. And then you get out of class and you start doing homework, you're thinking, 'Why did I do this?'" - Jackie Breiter
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Work:
Manager
AT&T Network Services Business
Home:
Single, which means there's no one at home to pick up the slack-to help pay the bills, run errands, or tend to any of the responsibilities of running a household, Breiter says.
EMBA Survival Gear:
"I went through an outsourcing initiative at home, outsourcing my lawn care and housecleaning."
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J.P. Fowler
thirty-seven
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"I tightened up on my time at work. I was the type of guy who would stay until 6:30 or 7:00 p.m. Now I try to tend to business with an eye toward being home at 6:00. I have dinner with the family and play with the kids. They're in bed at 8:00, and from 8:00 until typically 11:00, I spend my time doing homework." - J.P. Fowler
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Work:
Field VP
Marketing Manager
LMG Property
Home:
Married with two-and-a-half-year-old twin boys
EMBA Survival Gear:
"The way that it gets done is with a lot of support from both my employer and-more than anyone else -- my wife. This wouldn't be possible without her. She's a full-time mom with a husband who travels and is undertaking the EMBA program."
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