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Cover Story

Marketing
Strategy Unplugged

   by David Black


Feature Stories

MBAs with a Mission
   by Brook Raflo

Thinking inside the Box
   by Nicholas Shreiber,
   Guest Columnist

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The Network

Heather Benson '96MBA
The essence of marketing success

Gary De Bay '98EMBA
Just doing it at Nike

Tom Rearick '97EMBA
Science-minded entrepreneur

Mike Mufson '88MBA
Impressive numbers

Alumni awards banquet
Four alumni take awards

Other alumni news
Triathalon for charity; serving in the Peace Corps; Russian economic advisor

Class notes
What are your classmates up to?

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Goizueta Magazine is published three times per year by Goizueta Business School of Emory University and is distributed free to all alumni and other friends of the business school. Produced by the Office of Public Affairs of Emory University, 1655 North Decatur Road, Atlanta, Georgia 30322.

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