Marketing Strategy Unplugged    by David Black MBAs with a Mission    by Brook Raflo Thinking inside the Box    by Nicholas Shreiber,    Guest Columnist - - - - - - - - - - - - - - Top stock picks Goizueta MBAs excel in investment contest Blue ribbon Four Goizueta MBAs win first place in national case competition Say hello Goizueta welcomes new alumni relations director From student to faculty member Kembrel Jones '00MBA to serve MBA program as assistant dean Kudos Students and faculty honored during Commencement 2000 Goizueta voices in the news Highlighting Goizueta's top faculty in the media - - - - - - - - - - - - - - A profile of Hendrik Bessembinder Professor of Finance				Back to Previous Page Dear Alumni and Friends, If you think about the role of a business school, it is surely to describe the business environment as it exists and to prepare students with the skills and capabilities necessary to excel in their first positions. But that isn't enough. If we are truly to make a difference, we must prepare our students to capture the future. They must develop the competencies to help take the business enterprise in new directions. Constant change and adaptation must be well within their comfort zone. Similarly, faculty research cannot describe business as it is but must project business as it will be. The good news is that Goizueta Business School is well aligned with the future of business. Here is a synopsis of how we view the emerging business environment and why we think that we are in tune with an exciting future. Business Enterprise of the Future Goizueta's Matching Traits Agile & energetic Entrepreneurial in orientation High tech, high touch E-business enhanced Fast cycle times Competitive & cooperative Global alliances Diverse Focused Learning organization Constant change We're small, lean, and ambitious. We have launched a set of new venture initiatives. Our curriculum is technology enriched. We have faculty who are e-business experts. We are quick to innovate. Our students combine competitive instincts in a cooperative culture. We have thirty-one international business school partners. We are strong on international, minority, and female students. We know we want to achieve. We help companies embrace new ideas. We accept and embrace change. Let me know what you think. We value your involvement. Sincerely, Thomas S. Robertson Top of Page
Letters to the Editor: Victor_Rogers@bus.emory.edu || Class Notes: eurec@emory.edu Goizueta Business School Website: http://www.emory.edu/BUS/ Goizueta Magazine is published three times per year by Goizueta Business School of Emory University and is distributed free to all alumni and other friends of the business school. Produced by the Office of Public Affairs of Emory University, 1655 North Decatur Road, Atlanta, Georgia 30322. Copyright © 2000 Goizueta Business School/Emory University