Marketing Strategy Unplugged    by David Black MBAs with a Mission    by Brook Raflo Thinking inside the Box    by Nicholas Shreiber,    Guest Columnist				Back to Previous Page Blue ribbon Four Goizueta students took first place in the Net Impact National Case Competition held at Goizueta Business School in March. Jonathan Bell, Sara Muskat, Jyoti Palaniappan, and Holly Ripans, Team Three, gave a presentation praised by the judges for its depth of analysis. Holly Ripans, Jonathan Bell, Sara Muskat, & Jyoti Palaniappan (from left to right) The mission of the three competing teams was to present the best global community service strategy for Electronic Data Systems (EDS). Four days prior to the competition, each team received the case-a description of EDS and its existing global community service efforts-which they were to use as their sole information source on the company. On Thursday night, they received the case questions. Each team had only twelve hours to analyze the information given them, formulate answers to the EDS case questions, and prepare a presentation. The presentations began at 8:30 a.m. Friday. "The biggest challenge was being able to not only provide a viable solution and strategy, but also being aware of the need to prove the usefulness of some of the solutions to the actual business bottom line," says Palaniappan. Goizueta Team One-comprised of Praveen Nadella, Roxana Kawas, and Ali Unal-came in second. At 8:25 a.m. on Friday, March 24, Team One members were hunched over index cards in room 204 of the Goizueta building, strategizing. They had worked in the Goizueta building until it closed at midnight on Thursday. Their presentation went off without a hitch, with all three team members fielding tough questions from the panel of judges-a group of professors, industry experts, and EDS executives. Krista Stein '01MBA, one of the competition's organizers, was pleased with the different approaches taken by each team. "EDS got to see their challenges met from three different perspectives," she says. Sponsored by Johnson and Johnson and co-hosted by the Keenan-Flagler School of Business at the University of North Carolina at Chapel Hill, the Net Impact Case Competition strives to develop socially responsible leaders. The University of Maryland Smith School of Business fielded the third-place team competing in this year's competition. Jane Howell Top of Page
Letters to the Editor: Victor_Rogers@bus.emory.edu || Class Notes: eurec@emory.edu Goizueta Business School Website: http://www.emory.edu/BUS/ Goizueta Magazine is published three times per year by Goizueta Business School of Emory University and is distributed free to all alumni and other friends of the business school. Produced by the Office of Public Affairs of Emory University, 1655 North Decatur Road, Atlanta, Georgia 30322. Copyright © 2000 Goizueta Business School/Emory University