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 Marketing Strategy Unplugged by David Black  MBAs with a Mission by Brook Raflo Thinking inside the Box by Nicholas Shreiber, Guest Columnist |
Goizueta voices in the news Chicago Tribune May 29, 2000 | "Inventing the New E-Business Curriculum: Faced with offering courses in a subject on which few instructors are experts, colleges are busy pumping up to teach those queued up to learn." From the article: "Tom Robertson, dean at Emory University's Goizueta Business School in Atlanta, noted that positions the school's graduates are taking this year are evenly divided among corporate, investment, finance, and dot-coms." March 12, 2000 | "Chicagoland Final." This article focused on the effect in the labor market of e-commerce professionals with supply-chain or logistics experience. From the article: "'As soon as major [e-commerce initiatives] . . . that represent huge dollars roll out, people will recognize that purchasing is a high-profile job,' said Steve Walton, assistant professor at Emory University's Goizueta Business School." Wall Street Journal March 15, 2000 | "Software Firm Reliacast Gets Funding from High-Profile Group of Financiers." This article reported on the venture capitalists who invested in Reliacast, a company creating software to help Internet service providers distribute streaming audio and video. From the article: "'Reliacast will add value in the areas of scalability, management audience, measurement, and billing for events broadcast over the Internet,' said Jeff Sampson '94MBA of Viridian Capital Partners. 'This enabling software will deliver the future of corporate communications and consumer entertainment over the Internet.'" Dbusiness.com May 16, 2000 | "Coke Marketing Execs Pump Up Dot-coms." This article looked at executives moving from The Coca-Cola Company to Internet firms. From the article: "'A lot of these dot-coms are expending a lot of money into marketing, but it's rarely systematic,' said Sundar G. Bharadwaj, an associate professor of marketing at Goizueta Business School at Emory University. 'Brand building is an exercise that is critical for them to achieve. Coke has the experience in building and sustaining brands.'" Washington Post May 4, 2000 | "So What Do We Do With Microsoft Now?" From the article: "'If the government is successful in breaking up Microsoft's monopoly, it will be the biggest benefit for the shareholders,' said Jagdish Sheth, a marketing professor at Emory University." Kiplinger's April 1, 2000 | "What's Next For Your Money?" This article reported on new decimal pricing for stocks. From the article: "'Narrower spreads could make it tougher for discount brokers to offer bargain-basement commissions,' said Paul Irvine, assistant professor of finance at Emory University's Goizueta Business School." 
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