Your business school is on the path to greatness.

Alumni already know the value of a Goizueta education, but it is time for the rest of the world to know it as well. That’s why this $50 million fund-raising drive is so important to the business community, Goizueta alumni, and Goizueta faculty and staff. With the proper resources—physical and intellectual capital—we can step forward to claim our rightful place of leadership among business schools. But we can’t do it alone.

The stories you’ll read in this insert, both here and in future issues of Goizueta Magazine, focus on those alumni and friends who have proven their commitment to our mission. I hope that you will be inspired to join them as we capture the future of Goizueta Business School.

John Spiegel, ’65MBA
Vice Chairman and Chief Financial Officer, SunTrust Banks, Inc.
Chairman, Goizueta Leadership Alliance

Goizueta Leadership Alliance Gifts, Pledges, and Planned Gifts

The chambered nautilus hatches with seven fully-formed chambers. As it grows, it builds, and each successive chamber is connected to those before. Goizueta Business School accelerated its rise to prominence in 1997 with the dedication of its current building—a brilliant aesthetic and functional achievement. As the school grows beyond the current building to embody the vision of its future, it remains connected to Roberto C. Goizueta’s legacy of leadership.

$10 million Goizueta Foundation gift to fund chairs and MBA scholarships

Goizueta Business School fund-raising efforts have received a major boost in honor of the school’s namesake, Roberto C. Goizueta. A $10 million commitment from the Goizueta Foundation will double the number of endowed chairs in the school and establish the Roberto C. Goizueta MBA Scholarship, a scholarship equaled in prestige at Emory only by the Robert W. Woodruff Scholarship.

The Roberto C. Goizueta Chairs will be established in three areas of strategic importance to the school’s vision—international business, finance, and electronic commerce. Funds from each endowment of $2.5 million (expected to be approximately 4.5 percent annually) will be used to attract and retain senior faculty who already have developed a successful record of teaching and research at leading business schools around the world. The Emory University Board of Trustees, upon the recommendation of the president and provost, will appoint the holders of the Chairs, making them one of the most rare honors for an Emory faculty member. Currently, only the Robert W. Woodruff Chairs and the Charles Howard Candler Chairs hold this distinction. The additional chairs also help bring the school closer to its goal of seventy-five faculty members.

Income from the remaining $2.5 million will allow the school to appoint two MBA Goizueta Scholars each year. Each scholarship will provide $28,000 annually, covering tuition, books, fees, and a stipend for partial living expenses. The Roberto C. Goizueta Scholarships will be comparable in prestige to the Robert W. Woodruff Scholarship. A scholarship at this level allows Goizueta to compete with the highest-ranking business schools for the top MBA applicants. The school especially hopes to attract minorities, women, and candidates from developing countries, all of whom are significantly underrepresented in graduate business schools internationally.

Dean Thomas S. Robertson underscored the importance of these new initiatives. “We have established some ambitious goals and have an extraordinary opportunity to reach them,” he says. “I am convinced we have the capacity to achieve world-class stature. This means executives and scholars will acknowledge Goizueta Business School within a select set of internationally recognized business schools.

“The difference between aspiring to these goals and reaching them, however, depends on our ability to attract the best faculty and students,” Robertson says. “Funds from the Goizueta Foundation will add senior chair faculty in the subject areas of greatest strategic importance to Goizueta Business School and provide resources to help attract the best and brightest MBA students throughout the world.”

Roberto C. Goizueta, for whom Goizueta Business School is named, was chairman of the board and chief executive officer of The Coca-Cola Company until his death in October 1997. He established The Goizueta Foundation in 1992 to support educational programs that promote sustainable change and have a long-term impact in the community.—Sarah Banick

Classroom named in memory of L. Ralph Boynton Jr.

Family and friends gather for the dedication of the L. Ralph Boynton Jr. Auditorium.

During the Depression, the late L. Ralph Boynton Jr. ’32BBA didn’t want his father to spend hard earned money on Ralph’s education. The young man from Albany tried to withdraw from classes, but the dean wouldn’t let him; instead he found him work on campus. Boynton flourished as student president of the business school and a Sigma Nu.

Boynton never forgot this assistance and remained an active and honored supporter of the school and the Alumni Association. Now, the largest and most electronically sophisticated classroom in the school (Room 130) bears his name—the result of a generous Charitable Remainder Trust established by Boynton. The dedication of the L. Ralph Boynton Jr. Auditorium was attended by members of the Emory Board of Trustees, as well as Boynton’s lifelong friends, Emory Williams ’32BBA and R. Bruce Logue ’37BBA, ’37MED.

“Ralph just loved Emory and what it did for him,” says his wife Dorothy.

After graduation, Boynton joined U.S. Borax and Chemical in New York. He returned to Atlanta thirty-six years later to found Boynton Chemical Company. He and Dorothy have three children, L. Ralph Jr., John S., and Nancy Lee Rollins.—Sarah Banick

Atlanta entrepreneur invests in information strategy

John M. Cook is an accountant by training, but it was research from information strategists that helped the St. Louis University graduate launch The Profit Recovery Group International, Inc. As chairman and chief executive officer of the Atlanta-based company, Cook and his wife made an early commitment to establish the John M. and Lucy Cook Chair of Information Strategy. Professor Maryam Alavi now holds that chair.

“My success is the result of many people’s efforts combined with the sheer power of technology,” says Cook. “When I started this business, I had just an entrepreneur’s dream of what we could do if we applied the right technology to the recovery audit industry. It was the information strategists who were able to make it a reality—a reality that has been a cornerstone for our success—by turning information into intelligence. I think of the Cook Chair as an investment in the intellectual capital that makes what we achieve tomorrow limited only by what we can imagine.”

Cook is a member of the Goizueta Advisory Board and an active volunteer in the Atlanta community. In 1999, he was named Ernst & Young Regional Entrepreneur of the Year in the Financial Services category.—Sarah Banick

Tobin, Reed join Alliance effort

The Development Office welcomes two senior associate directors of development: Chris Tobin and Andy Reed.

Tobin helps lead the major gifts division, developing relationships with and recruiting corporations and donors. Major gifts can be designated or undesignated, may be applied to chairs, endowments, student scholarships, and technology upgrades, and may provide naming opportunities.

“Being an Emory graduate, I’ve got personal ties here and a vested interest in seeing the school do well and move forward,” says Tobin, who started in June. “I’m proud and excited to be part of a program that’s attracting such positive energy and buzz.”

Tobin graduated from Emory in 1994 with a BA in political science. He spent four years in development at the Atlanta Chamber of Commerce. Following, he worked as a commercial marketing and sales representative for Scana Energy Inc., and as a senior associate with executive search firm Korn/Ferry International.

Reed is new to Goizueta but not to Emory. He joined the Development Office in July after spending two years as director of Regional Programs for the Association of Emory Alumni. Previously, Reed worked at the University of Florida Foundation as assistant to the associate vice president for development. He received a BSBA in finance from the University of Southern Mississippi in 1996 and a MEd in Educational Leadership from the University of Florida in 1999.

Reed works with Goizueta’s major gift donors, specializing in planned giving and scholarship development. “I’m excited about working with the Goizueta Leadership Alliance and its variety of initiatives,” Reed says. “I’m looking forward to seeing the great things the groundwork and foundation of the Goizueta legacy will lead to.”—Denise Noble

All in the Development Office welcome your feedback,
questions, and support:

Development Office
Goizueta Business School
Emory University
1300 Clifton Road
Atlanta, GA 30322-2710
Fax: 404.727.4983

Marc Broderick
Director
404.727.7573
Marc_Broderick@bus.emory.edu

Andy Reed
Senior associate director
404.727.4971
Andy_Reed@bus.emory.edu

Christopher Tobin
Senior associate director
404.727.6648
Chris_Tobin@bus.emory.edu

Kimberly Head
Associate director
404.727.5272
Kimberly_Head@bus.emory.edu

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