New Goizueta
website
reflects school's momentum
For many businesses and organizations, their website
is the first opportunity to put their best foot forward. Goizueta stepped
out confidently when it recently unveiled its new website: www.goizueta.emory.edu.
The site, developed by Macquarium under the leadership of President Marc
Adler ’95BBA-’96MBA, reflects Goizueta Business School’s
progressive nature, unique legacy, and collaborative spirit. The website
team’s primary goals were to design a new look and feel that supports
the Goizueta brand, to create an online community that speaks to target
audiences, and to keep important content current by providing easy to
use content management tools. The site also incorporates fresh colors,
new images, and crisp design, while providing a user-friendly structure
and useful information for everyone who visits.
“The old site had been in place for a couple of years,” says
Victor Rogers, Goizueta director of communications. “We wanted
the new site to be easy to navigate and visually attractive without being
cluttered.”
The site incorporates the major categories from the previous site, such
as Degree Programs, Executive Education, Career Management, and Alumni
& Development. Corporate Relations and the Goizueta Business Library
are more prominently featured on the new site. The homepage includes a
link to the current issue of Knowledge@Emory, Goizueta’s online publication
in partnership with Wharton.
Other website highlights:
- Throughout the site are rotating photos and frequent
updates on news and events to ensure that each user experience is unique.
The site uses several advanced technical enhancements such as flash,
DHTML, content management tools, and rotating graphics that set it apart
from other sites.
- The homepage features an animated Flash movie
with an inspirational quote by the school’s namesake, Roberto
C. Goizueta, and a link to his biography. A scroll of the computer
mouse over the school’s logo reveals the phonetic spelling of “Goizueta.”
- Goizueta Overview includes links to faculty bios
and the Goizueta Business Library. The Overview also includes a section
on Goizueta’s technology, diverse community, and international
aspects. The Atlanta Advantage section touts the benefits of living,
working, and studying in Atlanta—a vital component of the school’s
brand and a frequently mentioned reason why students come to Goizueta.
- Prospective students can quickly browse Degree
Programs to determine what Goizueta offers, then link to Program Overviews
and an online application. Career Management quickly informs recruiters
and students about its systems and services.
- Go to Corporate Relations to view the list of
Goizueta Advisory Board members. Or click on Alumni & Development
to revisit alumni benefits, review upcoming events, and look at the
Leadership Alliance to learn how and why Goizueta is growing.
- The new site includes an expanded Pressroom with
a database of images and logos that can be searched by keywords.
- Under the leadership of CONSUMER building’s founder Amanda Besemer ’01BBA, a searchable, proprietary image and logo database and other elements of interactivity were added to the site. An Expert Search—to be located in both the Faculty & Research and the Pressroom areas—will make it easy for reporters, students, and faculty at other institutions to find a Goizueta faculty member with expertise on a particular topic.
“The decision to redesign a website is not made without serious
consideration,” says Barbara Maaskant, Goizueta’s chief
information officer. “In addition to dollars, the cost to the organization
in terms of employee time and resources is significant. The payback has
to be there. On the technology side we gain a great deal with the new
flexible database back-end. This ‘Dynabot’ feature allows for
rapid submission of items that change often or have a short life cycle,
and it updates existing web pages. Faculty can update their own Biography
page, and individuals can submit events and add news articles,” she
says. “On the old site, these items required web developer intervention.”
The new site is the result of more than a year of research, surveys, and
discussions led by Macquarium. The website team included dozens of Goizueta
faculty, staff, and students who produced, reviewed, and revised all content.
