From the dean >
New arrivals >
Calling all entrepreneurs >
Kurish takes on dual role >
Recent retirements >
Faculty promotions >
EMBA changes >
Doctoral achievements >
PhD investment >
In the news >
Celebrating the Class of 2009 >

Ninety years of    
breaking new ground

Goizueta through    
the decades

Award winners selected
Executives discuss changes    
in business
Future of business education    

Alumni news
Class notes >
Commitment to diversity >
Top 100 under 50 >
Alumnus remembered >
The value of philanthropy >
Alumni highlight     
communication skills
Goizueta and NYSE >

Campaign letter >
Building on strengths    
and giving back
Making a difference: Bequests >
Seed money:    
Value that grows

Archived issues >


Calling all entrepreneurs

Over 5,000,000 new businesses are launched each year. Of these start-ups, millions fail, often for the same sets of reasons. These include choosing the wrong business opportunity, selling the wrong product, or charging the wrong price.

In So You Want to Start a Business? 8 Steps to Take Before Making the Leap, Charles Goetz, distinguished lecturer in entrepreneurship at Goizueta, and Edward Hess, professor of business administration and Batten Executive-in-Residence at the Darden School of Business at the University of Virginia, guide entrepreneurs through the daily challenges that start-ups face.


Utilizing their combined 50 years of experience in building, financing, and teaching others how to build successful businesses, Goetz and Hess provide a step-by-step guide on avoiding the common mistakes many start-ups make. In addition to drawing up a sound business plan, would-be entrepreneurs need to answer what the authors call the “Seven Ws.” These include: What can I sell? To whom can I sell? Why will customers buy from me? At what price? What are my costs? When will the customers buy? And lastly, what will the competition do?

For those who’ve already started a business, both hiring the right people and focusing on employee retention are crucial to a company’s competitive advantage. The authors also warn entrepreneurs that counting their money before getting their business off and running can be counterproductive. “Success in business is like running a marathon,” says Goetz. “You might be ahead in the beginning, but it’s the end that matters.”

Using practical sidebars and summarizing ‘lessons learned’ after each chapter, Goetz and Hess show entrepreneurs how to turn their entrepreneurial ventures into successful, sustainable companies.

Carol Gee

^ top