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Remembering Bart Herbert ’92EMBA

Bart Herbert ’92EMBA

It is with deep sadness that Goizueta reports the death of Bart Herbert ’92EMBA who died of brain cancer in October 2005. Herbert, age fifty, co-founded PinnacleCare, a healthcare advocacy firm located in Baltimore, Md., in 2001. Before that, he was executive vice president and chief marketing officer of AEGON USA, one of the world’s largest insurance companies.

Herbert used his illness as an excuse to live life to the fullest, says his wife, Janet.“He said Goizueta pushed him to not just finish a job, but to make an A+ effort,” she adds. “The lessons he learned were transmitted through his business. He found his niche in helping people.”

Jeffrey A. Rosensweig was a close friend of Herbert’s. “Bart was one of the truly outstanding business leaders to emerge from our school,” says Rosensweig. “The interesting thing about Bart is that, even as he began to rise at AEGON, a truly global corporation, he always had time for friends, wife Janet, and daughters Liz and Margie . . . Emory prides itself on developing principled leaders, and Bart will always stand out as a shining example.”

In honor of Herbert, the Bart Herbert PinnacleCare Foundation has been created to fund new advances in medicine. For more information, contact eyoung@PinnacleCare.com.

—Sarah Banick

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