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BBAs mine information gold

In the fall of 2001, Andrea Hershatter, associate dean and director of the BBA Program and a senior lecturer in organization and management, took action to address a critical need in the BBA curriculum: student awareness and use of the valuable resource tools and staff knowledge at the Goizueta Business Library. “Success in the classroom and on-the-job is greatly enhanced by knowing where to go for information, determining what data is credible, and acquiring the ability to put together a well-researched analysis,” she says. Hershatter teamed up with the business librarians to create a certificate program to teach BBA students about business research tools and methodology.

According to Lee Pasackow, business librarian at the Goizueta Business Library and a liaison to the BBA Program, since the Goizueta Business Library Research Certificate program began in spring 2002, about 700 students have been through the optional program, with 154 students receiving certificates. Students must
take a minimum of three classes to complete the program. Pasackow explains, “We offer eight one-hour sessions a semester, in the fall
and spring, including ones on the more popular research tools, including Factiva and Standard & Poor’s, in addition to classes
on the methodology behind gathering financial and international business information.”

Despite the optional nature of the certificate, undergraduates, including Paul Reda ’07BBA, note the value of the program. He says, “I received the certificate in spring 2005, and the small number of hours required have more than made up for the loss of time I would have had from a less organized, [less informed] research strategy. Plus, the skills will go with me beyond Goizueta.” Susan Klopper, executive director of the Goizueta Business Library, adds, “The certificate will be something on the resume to validate that the BBA students have the needed core research skills—a core component of critical thinking and decision-making for every business leader.”

Myra A. Thomas

 


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