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Doctoral student ‘inspires’ undergrads

Why do some new technologies flourish while others flounder? How do markets come to mediate between emerging ideas generated by scientists and emerging valuations formed by customers? Does the United States Congress ever “select” which products will make it to market through laws and regulations?

Emory freshmen will be able to discuss these topics at length if they take a unique course co-taught by organization and management doctoral student David Tan.

“My research focuses on trying to understand the development of markets for new technologies,” says Tan, a 2006 Howard Hughes Teacher-Scholar. “Whether commercialized technologies fail or succeed often has more to do with sociological and political factors than the market.”

Doctoral candidate David Tan is a 2006 Howard Hughes Teacher-Scholar.

Five doctoral/ postdoctoral students are selected annually to translate their research into a series of teaching modules for incoming freshmen through the ORDER/INSPIRE (On Recent Discoveries by Emory Researchers/ Interdisciplinary Science Programs for Integrating Research into Education) course sequence. Tan is
the first business student
to take part.

“Independent research represents a major conceptual change from most high school science courses,” says Asa Griggs Candler Professor of Chemistry and Biology David Lynn, a Howard Hughes Medical Institute professor who meets with the teacher-scholars to help them develop the course. “Accordingly, we hoped to empower beginning students to formulate and explore their own questions. Successful Emory graduate/postdoctoral researchers serve as role models.”

Tan plans to have students replicate a series of experiments NASA scientists performed in the 1920s and 1930s to test the handling qualities of airplanes.

These aviation metrics showed “how we conceptualize a better product,” Tan says. “I want the students to understand what scientific research and organization and management is all about.”

—Mary Loftus

 


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