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By the numbers
Executive, full-time MBA programs in US News and Forbes rankings

A case for Heineken
Goizueta MBAs win top honors in Wake Forest case competition

Poised for growth
New development director enthusiastic about Goizueta's future

Leading the way
BBAs host leadership conference featuring EarthLink chairman

How to play the game
MBAs learn the business of sports from former head of Turner Sports

New face for BBAs
Head of BBA career management brings knowledge, experience from Wharton

Students take top honors in case competitions

Goizueta voices
in the news

Highlighting Goizueta's top faculty in the media

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Mind Over Matter

A profile of
Diana Robertson
Assoc. Prof. of
Organization & Management

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Spring 2000

Cover Story
Tour de Force
by Sharla A. Paul

Feature Stories
e or Be Eaten
by David Black

Aiming Beyond
by Jane Howell

Goizueta Magazine, Spring 2000

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In Brief

Know your famous jingles
Legendary advertiser shares his secrets during marketing and brand management conference

Taking the Evening MBA online
First-run of distance education class a success

Reaching Japan online
Japanese MBA students develop website for recruitment of new students

New link to corporate partners
New director of corporate relations to develop Goizueta's business ties

Olga C. Goizueta joins Board of Trustees
Wife of late Roberto C. Goizueta to serve as Emory University trustee

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From the Dean

Dean Tom Robertson
Making the connection

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"If you're going into [the real estate business] for the money, go into mobile home sales. Those guys make tons of money."

Bob Voyles, Senior VP
of Hines Interests

Great business leaders share their insights with the Goizueta community

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The Network

Kathy Gersch '94MBA
Fashionable financier

Aly Salam '85EMBA
Driving the online knowledge revolution

Anthony Simms '89BBA
When the toy business isn't all fun and games

Other alumni news

A farewell to Ellie Thompson '87MBA; the fate of Warren Buffett's favorite wallet

Class notes
What are your classmates up to?


Director of PR & Marketing: Jim Elliot '78MBA || Editor: Sharla A. Paul
Associate Editor: Jane Howell || Website Manager: Michael R. Burns
Art Director: LaDonna Cherry || Director of Photography: John Rou
Contributors: David Black | Michael R. Burns | Georgia A. Dzurica | Richard Hermes | Brook Raflo
Illustrations: Sandra Bruce | Joe Ciardiello | Dave Cutler | Hank Osuna | David Plunkert
Photographers: Ann Borden | Kay Hinton | Michael Pugh | Gersch Photo by Nordstrom's
Class Notes Editor: Ralee Durden


Letters to the Editor: Victor_Rogers@bus.emory.edu || Class Notes: eurec@emory.edu
Goizueta Business School Website: http://www.emory.edu/BUS/

Goizueta Magazine is published three times per year by Goizueta Business School of Emory University and is distributed free to all alumni and other friends of the business school. Produced by the Office of Public Affairs of Emory University, 1655 North Decatur Road, Atlanta, Georgia 30322.

Copyright © 2000 Goizueta Business School/Emory University