 |
|||||||||||
 |
 |
 |
|
 |
|
 |
|
 |
|
 |
 |
 The Name of the Games by Sharla A. Paul  Spanning the Globe by Latayne C. Scott That's Entertainment by Maria Mallory |
Amazon.com adventure  Bill Carr '94MBA Product Marketing Manager Amazon.com Video Store When Bill Carr '94MBA moved to Seattle this summer, he packed his hiking boots and skis and took a job at a video store. But Carr is not manning the new releases section at the corner shop. He is the product marketing manager of the video store at Amazon.com. "I've always been interested in new technologies and especially positioning within this new e-commerce economy," says Carr. "Emory's style of education not only gave me a valuable skill set, it also taught me the importance of staying current and not being afraid to take an innovative approach to customer service." It's strange for Carr to recall his first experiences online only five years ago. Between classes-and duties as president of the Graduate Business Association-Carr worked with Benn R. Konsynski, George C. Craft Professor of Decision and Information Analysis, who showed him "this thing called a Gopher, which let you find stuff on this other thing called the World Wide Web." How did this one-time car salesman end up vending videos over the Internet? His path started with an internship and then a full-time position at Procter & Gamble, where for three years Carr served as a category management account executive developing consumer-focused marketing plans in a relatively traditional sales environment. Drawing on his growing interest in new media, Carr next joined Evare, a small Boston-based company that provides portfolio management and financial transaction technologies to fixed-income entities, such as municipalities. The company was a typical startup, and Carr went from being "the marketing guy" to building a team at a company that doubled in size during his tenure. Combining his interests in traditional marketing tactics and high-tech trafficking, Carr decided to take part in the "land grab that was taking place in e-commerce." It wasn't difficult for a friend who worked at Amazon.com to convince Carr to consider a sizzling career opportunity in rainy Seattle. In his new role, Carr is developing a distinguishable brand for the video store, while ensuring it is a recognizable part of the entire Amazon.com business. "E-commerce still relies on old-fashioned marketing concepts," Carr explains. "You still need to have the one-to-one relationship that you have in any transaction." Sarah K. Moser 
|
|||||||
|
||||||||
 |
|
|
|
|
||||
